A masterclass in writing video

scripts that captivate

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Whether you want to entertain, inform or persuade, all the best videos have one thing in common - they start with a compelling script that tells a story. The script forms the backbone of the video and determines the visuals.

However, writing a stand out script that hooks viewers in isn't always as easy as it sounds. Especially if you're just starting with a blank piece of paper... But there is another way! In this free webinar we’ll be sharing an exclusive insight into how professional content creators write memorable scripts, and how you can too.

Join Chief Content Officer and Founder of Industrious Content, Deanna Zammit and your host, Naomi Linford to learn the following...

The actionable takeaways you’ll leave with:

  1. Why establishing a creative brief helps you write better scripts faster (and how to create one).
  2. The secret to structuring your script to hold audience attention for longer.
  3. How to align your message and visuals for maximum impact.
  4. Plus, Deanna's inside tips and tricks to level up your next script.

About the speakers

Deanna Zammit - Founder and Chief Content Officer @ Industrious Content

Deanna has worked with brands including IBM, Oracle, Deloitte Digital, KPMG, and others to create wide-ranging multimedia content that has depth, breadth, and a sense of humor. Previously, she was the founding director of Digiday’s in-house content agency, Custom, where she spent years getting to know how business audiences come to understand new products and services.

She’s a nimble thinker, an experienced strategist, and an executive producer who helps B2B brands meet their business goals through content.

Deanna Zammit

Naomi Linford - Content Marketing Manager @ Sparkol

From social media to blogs, guides and webinars, Naomi is Sparkol’s content lead. Always looking for the best tips, advice and insights to share with the Sparkol and VideoScribe community that will help you create more impressive videos.

Naomi will be the host of this webinar, quizzing Deanna on what it takes to write a captivating script.

naomi linford